Outdoor Advertising has the lowest cost-per-thousand-impressions of all major media:
Media audiences have been severely fragmented:
Outdoor Advertising’s audience has grown substantially;
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Drivers expanded three times greater than the U.S. population growth.
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Household vehicles increased at six times the population growth rate.
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Daily vehicle trips and miles quadrupled population growth.
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Traveling vehicles rose six times higher than population expansion.
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Commuting miles increased 37% since 1983, due to suburb expansion.
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Travel time to work increased 14% since 1983, due to congestion.
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Drivers drive an average of 1 hour 13 minutes daily.
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Single occupant travel accounts for 75% of trips and 76% of miles.
Source: U.S. Dept. of Transportation
